Data Function Development

Every data team is different, but successful data teams have some things in common: an open culture of collaboration, a diverse and complementary set of skills and experience, a clear engagement model for clients and other stakeholders, and a challenging and varied work environment. Additionally, companies need to embed data skills across their entire organization, supported by centres of excellence.

We’ll help you design the right data function for your organization that balances the need to create a vibrant centre of excellence with the desire to democratize data broadly. Guided by your overall data strategy, we’ll provide the following guidance:

  • Organizational model: Recommendations on how to balance a centralized team with distributed capabilities, identifying which skillsets and competencies to focus on with the central team and which to distribute more broadly. Guidance on whether to organize a central team functionally (i.e. by job role) or by subject area, focused on stakeholder engagement, or a hybrid of the two.

  • Engagement model: How to engage with key stakeholders (consumers of data) and partners in deliver (such as engineering or finance teams) to deliver effective results.

  • Team competency model: A framework for identifying the skillsets required for the projects the central team needs to take on, and which skillsets should be built in stakeholder teams. Resourcing/recruiting guidance for identifying and securing these skills effectively.

  • Career development and growth plans: Career models for the different professionals within your data team, with clear guidance on how to develop careers to the next level.

Case Study: Delighting Xbox players using data and AI

Through the intelligent and sensitive use of data and cutting-edge Machine Learning/AI techniques, Microsoft was able to delight its player base by making the perfect recommendation for the next game they should play, while also generating millions of dollars of incremental revenue for the business, all while helping team members to build their data skills and adjust to a new world of AI-powered marketing.

Case Study: Building a data function for a fast-growing gaming business

Kingmakers Group needed a data team to match its ambitions for rapid growth in the iGaming market. By creating a data strategy and translating that strategy into a diverse, strong team of data professionals, the company was able to secure over $300m of investment from Africa’s largest media company, and grow its business rapidly through targeted player acquisition and retention efforts, all powered by data.